How much does Spicelab cost and what do I get?

Spicelab comes in four plans, priced per brand (unlimited outlets): Lite IDR 390K/month (1,000 replies, 1 WhatsApp), Pro IDR 1.49M (3,000 replies, 40 photos + 4 videos, plus Instagram), Suite IDR 4.9M (6,000 replies, 100 photos + 10 videos, closing engine), and Enterprise from IDR 15M (custom). Every plan includes a 7-day free trial with no credit card and can be cancelled anytime.

How long until the AI is ready to work?

Setup time depends on your plan. Lite is ready in about 8 minutes — auto-reply activates as soon as your WhatsApp is connected. Pro takes 1-2 days for brand-voice calibration, product catalog setup, and adding Instagram. Suite takes 3-5 days for all of the above plus enabling the closing engine. Onboarding is fully guided by our team and requires no technical skills.

Do I need an IT team to use Spicelab?

No. Spicelab is built so business owners can set it up themselves without a technical team. The Lite plan is ready in about 8 minutes, and for larger plans our team helps with setup. You never have to write code or manage servers.

What if the AI replies wrong to a customer?

Every reply follows the brand voice you define, and accuracy keeps improving as you correct it via the dashboard. Suite and above include Approval Mode — you review and approve replies on WhatsApp before they're sent, then switch to automatic once you're confident. Every conversation is stored in an audit log and can be manually revised anytime.

Is my customer and business data safe?

Yes, your data is safe. Spicelab encrypts data at rest (AES-256) and in transit (TLS 1.3), never shares it with third parties, and never uses it to train shared AI models. Spicelab complies with Indonesia's Personal Data Protection Law (UU PDP) — you remain the owner and controller of your data while Spicelab only processes it on your instructions. All activity is recorded in an audit log you can access in the dashboard.

Can I cancel anytime?

Yes. You can cancel anytime with a single click in the dashboard — no hoops, no binding annual contract. If you choose an annual plan paid upfront, full access continues until the cycle ends. All your data can be exported to CSV anytime and is fully yours.

Do I need to connect Spicelab to my CRM, ERP, or other systems?

No. Spicelab is self-contained — customer service, AI Studio, and CRM are built in. Every conversation, customer record, and order is logged automatically, so there's no separate tool to install or connect. If you want to use that data elsewhere, you can export it anytime (including to Google Sheets). Spicelab also connects directly to WhatsApp, Instagram, and Meta to reply and record automatically. For special needs, just tell our AI Consultant.

I'm a small business with a limited team — is Spicelab a fit and not too complex?

It's a great fit. Spicelab is built precisely for small-business owners who are short on time and team. You can start with Lite at IDR 390K/month, ready in about 8 minutes with no technical skills, and the AI replies on WhatsApp 24/7. There's no binding contract — try it free for 7 days and only continue if you feel the benefit.

My business is large or has multiple brands — can Spicelab handle my scale?

Yes. The Suite plan handles high volume with a closing engine and multiple channels, while Enterprise (from IDR 15M) is built for large, multi-brand operations: large-scale reply capacity, custom configuration, the smartest AI Advisor, and hands-on support from our team. To map your specific needs, our AI Consultant is ready to discuss the best-fit plan.

AI PARTNER · CS + CONTENT + CRM

Your business partner,now built in AI.

No days off. Never forgets. Never quits.

STRAIGHT FROM WHATSAPP CHAT TO RECORD · ZERO MANUAL INPUT

AI that replies to customers 24/7, logs orders automatically to your dashboard, and creates photos, videos & content from your customer data — then posts it. One team, one AI.

7-day free trial — No credit card See Pricing

Free · no credit card Report is yours to keep Cancel anytime

Spicelab AI Consultant

online · responds < 2 min

LIVE

WHAT SPICELAB DOES FOR YOU

Work that used to need a team,now one AI is enough.

THE PROBLEM

WhatsApp at 11 PM — by morning they've moved to a competitor.

24/7 CHAT

Reply non-stop.

→No missed chats.

THE PROBLEM

Orders typed twice — typos, millions leaking monthly.

AUTO-CRM

Orders log themselves.

→Clean data, zero typing.

THE PROBLEM

No content team — want to post, no one to make it.

AI CONTENT

AI makes the content itself.

→Content without a team.

THE PROBLEM

Mean to post, keep delaying — captions take time.

AUTO-POSTING

Auto-posts by itself.

→Consistent, effort-free.

Not sure where to start? Free 10-min diagnostic — our AI Consultant tells you what'll move the needle most.

See & try how it works

One AI: replies to chats, makes content, logs orders.

Pick your industry, then try it live: AI Studiocreates photos & video content automatically (Pro & Suite), AI replies to customers 24/7, and every order lands in your dashboard with zero retyping. All live, no signup.

WHAT'S THE DIFFERENCE?

Why Spicelab is different from generic AI.

Not just a chatbot. Spicelab replies to customers, creates content, and logs everything — then gets smarter every day. Generic AI can't.

Capability

Generic AI Assistant

Spicelab

Reply to customers 24/7 on WhatsApp & Instagram?

You copy-paste manually, not wired to channels

Auto-replies straight from WA & IG, 24/7

Create its own photos & videos?

Text only — no visuals

AI Studio makes post-ready photos & videos

Turn customer data into the right content?

Doesn't know your business or customers

Learns from chats & orders → on-point content

Schedule & auto-post to social?

You post manually, one by one

Schedule once, auto-publishes to social media

Log orders & customer data automatically?

Saves nothing

Automatic CRM — name, phone, email, order logged

Remember your business & get smarter daily?

Forgets every new chat, starts from zero

Permanent brand memory, sharper every day

Generic AI = a single-use tool that forgets by tomorrow. Spicelab = a partner that sells, creates content, and remembers — 24/7.

FOR YOUR INDUSTRY · THE RIGHT TONE

Every industry has its own language.

Tone, journey, and ops playbook — calibrated per sector.

01Restaurant & Hospitality

24/7 reservations, daily visual menu, repeat guests who remember your brand.

02Beauty & Skincare

Empathetic DM consultations, ongoing education, reorders without reminders.

03Fashion & Lifestyle

Instant size & shipping answers, consistent lookbook, carts that don't disappear.

04Wellness & Spa

24/7 booking, on-time reminders, add-ons naturally upsold.

05Fitness & Performance

Trials that convert, member retention, polished transformation stories.

06B2B & Services

Qualified leads, handled RFQs, proposals followed up without fail.

07Clinic & Wellness

24/7 DM consultations, follow-up reminders, multi-session packages completed.

08Property & Real Estate

Qualified leads, scheduled site visits, instant mortgage simulations.

09Automotive & Workshop

Tidy service bookings, instant estimates, periodic service reminders.

Your industry not here? Ask the AI Consultant.

AUTO-CONNECTED · INDONESIA

Lives in the channels you already use.

Reply on WhatsApp, Instagram, Facebook & Messenger, auto-post to TikTok, YouTube & LinkedIn.All your data flows into Google Drive & Sheets automatically — no app-switching.

GET STARTED IN 3 STEPS

From first chat to AI running on its own.

No technical hassle. You talk, we set it up, the AI runs.

01
Free 10-minute consultation
Chat with the AI Consultant. It diagnoses your business and recommends the right plan. No credit card, no pressure.
02
Setup & brand-voice training
We connect your WhatsApp & Instagram, then train the AI on your tone and products. Lite is ready in ~8 minutes, Pro in 1–2 days.
03
AI works, you just monitor
AI replies to customers, creates content from their data, sells & logs every order to your dashboard — 24/7. You simply review and approve when needed.

The fullest version — Instagram comments pulled into closing, a full content engine, and a daily advisor — lives in the Suite plan (Most Popular). See the Suite plan →

Spicelab · Plans

Put your business on autopilot today.

Flexible plans — from solo founders to large teams — for full AI automation at every stage of your business.

Yearly saves more — 2 months free

Lite

No incoming chat ever goes unanswered.

ForNew businesses, small businesses & individuals

Rp390rb/mo

Equivalent to 1 CS rep

WhatsApp · unlimited contacts
1,000 AI replies/mo
Auto-answer FAQs & quick replies
Customer table + export
Access for your whole team

Owners who stopped sacrificing sleep.

Stories from owners already using Spicelab — outcomes in their first ~60 days.

SUITE

21 days → 9 days

B2B deal close cycle

“Corporate catering inquiries on WhatsApp get AI-screened, RFQ template sent, follow-ups never missed. AI also tracks our 3-outlet F&B chain pipeline. My B2B close cycle dropped by half.”

Awalludin

BD Head · B2B Catering & F&B Chain

JAKARTA

PRO + VISUAL PACK

+52%

Custom cake orders

“Customers ask about wedding hampers or custom cakes at midnight — AI handles brief to quote. My team just approves in the morning. Custom orders up 52% without hiring new admin.”

Ferina

Co-Owner · Premium Bakery

JAKARTA

PRO + SPARK

4 hrs → 8 sec

Customer response time

“We went viral during Ramadan — 600 chats a day. I just bought Spark credits, AI kept replying premium to all. Zero customers left hanging.”

Adi

Co-founder · Fashion Brand · 3 outlets

SURABAYA

LITE

+47%

24/7 bookings

“Prospects used to chat at night, see I was offline, then go to another salon. Now AI takes the booking, sends appointment reminders, even upsells add-ons.”

Ami

Owner · Salon & Wellness Spa

BANDUNG

PRO

22% → 36%

Trial-to-member rate

“Member transformation visuals auto-post weekly. Trials that used to come once now convert to monthly packages.”

Bianca

Founder · Fitness Studio · Pilates

JAKARTA

Results vary by industry & owner commitment. Ask the AI Consultant for an outcome projection on your business.

FAQ · MAIN QUESTIONS

What founders usually ask.

A regular chatbot only replies with rigid keyword scripts. Spicelab is an AI that understands conversation context, replies in natural language, nurtures buyers toward closing, then logs customer data and orders automatically. Spicelab isn't just a message responder — it unifies customer service, an AI content studio, and a CRM in one system.

Your business partner,now built in AI.