CASE STUDIES
Stories & analysis of AI in real businesses.
A collection of stories and analysis on how AI is used for customer service, DMs, and business operations. Any numbers in the articles are illustrative analysis meant to inform how you think, not verified results from specific clients.
CASE STUDY
A skincare brand scaling 3x through AI in DMs
A story and analysis of how AI can handle DM conversations to help a skincare business scale.
Read moreCASE STUDYAI vs hiring a team: a comparison
An analysis of the trade-offs between using AI and adding staff to handle customer conversations.
Read moreCASE STUDYSkincare consultations over DM
A story and analysis of applying AI to answer skincare customer consultations in direct messages.
Read moreCASE STUDYEstimating the ROI of AI customer service
A framework for analysing the value and cost of applying AI in customer service.
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