About Spicelab
About Spicelab — your AI business partner.
Spicelab helps SMBs and brands across Indonesia run customer service, content, and order logging with a single AI — so business owners can focus on their product and growth instead of replying to chats one by one.
Our mission
In Indonesia, most sales happen through conversations — WhatsApp and Instagram DMs. But replying to every chat, producing regular content, and logging every order eats up time that should go into building the business. Spicelab was built to close that gap: giving every business an AI partner that works around the clock, remembers every customer, and gets smarter every day.
What Spicelab does
Replies to customers 24/7
AI answers Instagram & WhatsApp DMs in your brand voice — product info, pricing, availability, all the way to closing — no days off, never forgets.
Creates brand-trained content
AI Studio designs promo photos & videos from a simple description, then schedules and posts them to Instagram, TikTok, and Facebook on its own.
Logs orders automatically
Every conversation is extracted into customer data (name, contact, order, status) that lands straight in your dashboard — zero manual input.
Powered by Claude (Anthropic)
Spicelab's AI conversations are powered by Claude from Anthropic — one of the leading language models for context and nuance. That means replies to your customers feel natural and on-brand, not stiff, templated answers. Spicelab calibrates the model to your products, pricing, and business tone.
Start today
Diagnose your business with the AI Consultant — free, no credit card. See for yourself how a single AI replies to chats, creates content, and logs orders.
PT Spicelab Technology Intelligence · Tangerang Selatan, Indonesia · hi@spicelab.ai